Your idea is going to be BIG. You just know it. But before you hire your favorite developer to go build it, take a step back. Creating a brand-new product is a risk; many of them fail within their first year. Is there a proven way to set yourself up for success?
Yes! All it takes is some preparation. By taking the time to do upfront validation, planning and iterating before you build, you can avoid ideas that flop and create a product that exceeds expectations.
"Before you Code gives you a comprehensive view of what needs to happen before you write and ship your code. Whether you're creating a brand new product or evolving an established one, you'll gain insight from following what O'Neill and Kramer preach!"
C. Todd Lombardo
VP Product & Experience at Vempathy
Co-author Design Sprint and Roadmaps Relaunched
Reading Before You Code has changed the way I work with clients entirely! I've seen an instant shift in the way they view the work I'm doing.
If you are a freelancer, start-up or a larger company and you need a better understanding of how to build a great digital product and the value of planning first, then you need this book!!!
Founder and CEO at Geek Empowered
Host, Code Burnout and GeekEmpowered On Air
Heather O'Neill is a product strategist and tech consultant with over a decade of experience creating meaningful products for the people who use them. As the CEO of Pixels for Humans, Heather helps tech start-ups solve their toughest challenges and grow into mature, community-focused businesses, that center people over profits.
A problem solver at heart, Heather also works with design teams to define problems, hypothesize solutions, and track success in their work. Heather is the recipient of the 2018 Women in Tech, Tech 10 award in Rhode Island and has taught workshops at Harvard Extension School, O’Reilly, UXPA International, and more.
Heather is also an adjunct professor at Lesley University in Boston, where she teaches Design Leadership, UX and HTML as part of the Interactive Design program.
Heather earned a dual BA in mathematics and music at Northeastern University in Boston, graduating Cum Laude in 2006.
ABOUT THE AUTHORS
For nearly twenty years, Jen Kramer has been educating clients, colleagues, friends and graduate students about the meaning of a "quality website." Since 2000, she has built websites that are supportive of business and marketing goals in a freelance capacity and as part of an agency.
Jen is a Lecturer at Harvard University Extension School in the Master's of Liberal Arts in Digital Media Design, teaching at least five courses per year, advising students, and assisting in curriculum design. She is a 2018 Shattuck Award winner, presented for excellence in teaching.
Jen is also a prolific video author, creating over 35 training courses for Lynda.com (a division of LinkedIn Learning), O'Reilly Media, Aquent Gymnasium, osTraining, and Frontend Masters.
She is also available for individual private tutoring, customized classroom training, and occasional freelance web design work.
Jen earned a BS in biology at University of North Carolina at Chapel Hill and an MS in Internet Strategy Management at the Marlboro College Graduate School.